Business and Economics

Ferrari topped the list of the most influential brands in the world

Italian carmaker Ferrari was named the most influential global brand due to the amazing combination of reliability, customer trust and their irresistible desire to purchase one of the popular sports cars. This title was awarded to Ferrari by Brand Finance.

The executive director of the agency, David Haig, explained that the Ferrari logo (prancing horse) is perhaps the most recognizable in the whole world, including countries in which there is no question of asphalt roads. Both in Italy and abroad, the brand of this car manufacturer is a huge success.

According to Haig, Ferrari becomes almost a symbol of worship among fans of speed and beautiful cars.

Today, Ferrari is on the list of the most popular brands, which includes 11 world famous companies such as Google, Hermes, Coca-Cola and Red Bull. However, despite this state of things, the Italian company is not included in the top list of firms with the highest cost.

Ferrari occupies only 350th place in the world: experts estimated it at only 4 billion dollars.

As noted by American publications, as a rule, the owners of brands related to various technologies will be able to gain the most from the sale of their firms. For example, California-based smartphone and tablet maker Apple Inc. today is worth more than 100 billion. Second place in the ranking was “occupied” by the Korean concern Samsung (78 billion), and bronze went to the Google search engine (68 billion).

General statistics indicate that US companies occupy most of the Brand Finance list, with 185 out of 500 possible positions.

In second place is Japan. Despite the fact that seven Japanese firms dropped out of the agency rating, local auto giants such as Toyota, Mitsubishi and Honda still remain in it. Germany, France and the United Kingdom close the top five. Being the second largest economy in the world, China ranked only 6th in the number of companies in the ranking of the most expensive brands. According to experts, the Chinese market is rapidly expanding its holdings, and such well-known companies as Huawei and Baidu have increased their recognition by 50%.

Finland is on the list of countries that cannot boast of world-famous and expensive companies. The only brand that has earned the appreciation and trust of customers is Nokia, and even then, it only recently began to return after a long stagnation.

However, until now, the Finnish company cannot adequately compete with the giants of the smartphone market - Samsung and Apple.

Nevertheless, Nokia managed to outperform the popularity and trust of Blackberry customers, who this year did not get a place on the Brand Finance list. Brazilian world famous companies are also losing ground. This year, 5 out of 9 firms remained on the agency’s list. The market of Russia and India is also slightly pleasing to consumers.

Watch the video: Most EXPENSIVE And RAREST Cars In The World! (November 2024).

Popular Posts

Category Business and Economics, Next Article

Grand Circus (Circo Massimo) in Rome
Rome

Grand Circus (Circo Massimo) in Rome

The Grand Circus (Circo Massimo, Circo Massimo) is the largest hippodrome in ancient Rome, located on the left bank of the Tiber River, between the hills of Palatine and Aventin, almost in the center of the modern city. Name The name Circo Massimo - Circus Maximus - comes from the Latin Circus Maximus. One of the meanings of the word Circus is a venue, a place for equestrian competitions.
Read More
Temple of Vesta in Rome
Rome

Temple of Vesta in Rome

Temple of Vesta (Tempio di Vesta) - one of the oldest temples in Rome, dedicated to the patron goddess of the hearth and located in the Roman Forum (Foro Romano) in the south of the Sacred Road (Via Sacra). The temple played the role of the main center "from the king’s house"; to this day, separate destroyed parts of the temple complex have survived, including the House of the Vestals and connected to Regia - the house of the Great Pontiff, the main clergyman of the Romans.
Read More
The most beautiful villas and palaces of Rome
Rome

The most beautiful villas and palaces of Rome

Lovers of architecture and luxury lovers are dedicated to our selection of the most beautiful Roman palaces and villas. Villa Farnesina Villa Farnesina in Rome (Villa Farnesina, 1506 - 1510) is located in the Trastevere district and is an example of the elegant urban dwelling of a wealthy aristocrat of the Renaissance.
Read More
Museums and galleries of Rome that everyone should visit
Rome

Museums and galleries of Rome that everyone should visit

In any tourist trip, especially to Italy, there comes a moment when you need to touch high art, and not just sunbathe on the beaches. Here is our selection of ten of the best museums and galleries in Rome. We recommend visiting museums in the afternoon, when the tourist flow decreases slightly.
Read More